While the eCommerce landscape is continuously upscaling, various organizations are looking to tap this industry. They understand that having an eCommerce website can be a significant source of revenue and a gateway to reach wider audiences. But have you ever thought about which development platform you should choose? Since there are several platforms readily available, such as Shopify, BigCommerce, and Magento, the decision is often skeptical. Each offers its features and resources, but Shopify prevails as a top platform choice. However, we recommend hiring a reliable Shopify development company to build a custom website. In addition to that, below, we will discuss steps to build a Shopify website.
Steps for Shopify Website Development
Setting up your Shopify Store
The first step is to set up your online store with Shopify. Signup in Shopify set up your account and you’re good to go. This is where you choose a name for your store and reach onto the dashboard for further customizations and integrations. Remember that the store’s name must align with your brand’s identity and complement it.
Choosing a Theme
Once you set up the store, selecting a relevant and appealing theme is essential. Remember that the theme your user will interact with should be intuitive enough to hold them on your website. You can go for a minimalistic theme or choose a more complex one per your requirements. Shopify offers a wide range of themes to choose from. Your hired eCommerce website development company will help you choose the best theme aligning with your brand.
Shopify provides a “drag and drop” builder that lets Shopify developers customize a store easily. One can add specific functionalities, logos, colors, fonts, designs, and menus and optimize the website as per your needs. A customized store tends to bring more traction than the one with a basic interface.
Navigate to the dashboard and start adding products and services you will offer via your website. Shopify allows you to make structured sections and product categories, making it easier for customers to navigate through and find their preferred products.
Setting Up Payments and Shipping
With Shopify, you can easily set up your payments and shipping systems to offer an unparalleled shopping experience to your customers. It supports various payment gateways and Shipping APIs to streamline the entire process and add custom shipping functionalities such as automatic shipping rate calculation as per pin codes and delivery location.
Enhancing Functionality with Third-Party Apps
Shopify has its own app store where you can choose specific apps to integrate with your store. For example, the Shopify development company can iterate the Limechat app to promote WhatsApp Commerce for your brand. This way you can reach out and send personalized messages to your customers over WhatsApp and remind them of your brand.
Launching your Store
Once you test and examine your website, it is time to launch it in the market. Businesses also need to remember that launching the store is just the beginning. Monitoring, modifying, and optimizing your strategies and business efforts is also important to keep your store running and flourishing.
Customer engagement refers to the ongoing interaction and relationship-building between a business and its customers. It involves various strategies and activities aimed at fostering customer loyalty, satisfaction, and active participation with the brand. Now that your store is launched promoting it and bringing more traction to your business becomes essential. Initiate email campaigns and social media marketing efforts to promote and generate awareness of your brand. This will alert and persuade the target audience and engage them until the final purchase.
Website Analytics and Optimization
Your store is now launched in the market. What’s next? Now, you need to monitor its performance and maintain its functionality. Track user behavior through Shopify’s analytics tools and optimize your website accordingly. This will help you to offer personalized experiences to your customers and retain them for the long run.
The eCommerce industry is one of the fastest growing industries in the modern world, thanks to online shopping trends. If you’re a business looking to mark your brand in this industry, you must choose the right development platform. Shopify is one of the best solutions in this case. Partner with a trusted company offering eCommerce development services and build your custom website.