International eCommerce business is rising, especially for businesses offering on-demand services. Going local to global is becoming a little less tedious than before. All thanks to mobile apps. Technology has already made the lives of every human simple. And, with just a few clicks, it is helping businesses to connect with potential customers worldwide. However, one still needs to create business expansion plans very carefully.
Here’s a compiled list of five things you need to consider when expanding your online using mobile apps.
But, before moving further, let us take a look at some of the benefits of expanding your online business across the country’s borders.
Benefits Of International Online Business Expansion
Here are the top benefits of expanding your online business across international borders.
Exposure to new markets
International expansion is an opportunity for businesses to conquer new areas and connect with more customers. Tapping into new markets means more sales and revenues.
For example, if you run a super app like Gojek in your region, then expanding the operations to other countries will help you explore new markets.
You can study the market before launching the app, and include everything they need. This way you will be able to attract new customers and make your business accessible to a population of billions.
Gain competitive advantage
Additionally, businesses also gain a competitive edge in the market. For example, by launching a super app like Gojek in a market where there isn’t a similar one, you can gain an upper hand.
This will give you the first-mover advantage and help you earn a monopoly. Moreover, you can start building stronger brand awareness in the market.
Furthermore, the global expansion will help you establish robust brand recognition and get your customers’ confidence.
Tips to Successfully Expand Your Business Internationally
Follow these tips when looking for your online business expansion. Each of the tips will fit your needs if you are launching a super app or a mobile app-based business.
One business expansion plan won’t fit every market
Every business expansion strategy that you develop has to fall in line with the market you are launching it in. It is essential because every market differs from one another concerning demographics, economy, competitors, culture, etc.
Your Gojek Clone super app has to have different content for your customers in Egypt and the US. The one-size-fits-all approach will do nothing here.
Choose monetization methods that work best
Planning how your app will generate revenue should always remain on your priority list. Without planning how you will make money in the other market, launching a mobile app will certainly make no sense.
The following are the top monetization methods that you can choose from and include in the system:
- Subscription-based model
- Third-party advertisers
- Sponsored features
- Sign-up fees
- Transaction fee
Let’s again imagine that you are launching a Gojek Clone in the US, Cambodia, and Egypt, what options do you get (pre-integrated) to monetize?
- You can choose to earn commissions on every service booking or design your own membership subscription plans.
- You can make money on every ad click through in-app third-party Facebook/Google ad placement on your app’s home screen.
- You can earn commissions on surge charges and cancellation fees.
- You can also integrate paid plans that users can buy to mark their listing as ‘Featured’ to gain more visibility.
Launch Android and iOS apps
Launching an app for both platforms iOS and Android will help you target a bigger market. However, when building mobile apps for Android devices and iOS, one has to consider its development rules.
Thus, it is essential to find an experienced mobile app development company that knows the rules and has already launched apps for service businesses.
Along with these tips, as the business owner planning to take the operations online, it is essential that you also consider the following tips too:
- Research the international market and complete your homework before you start the app development.
- Consider handling the legal needs and requirements of launching the business in the market.
- Try to set competitive pricing.
- Add features and services that suit the local audiences’ needs.
Now that you have read the perks of launching an online business internationally, how about you launch your own online business if you haven’t already?
If that is a yes, get a pre-built solution like Gojek Clone. A ready-made solution for launching an online business is much more affordable and quick.
You can expand the business anywhere you want to without splurging all your money. Moreover, you get the freedom to integrate local languages, currencies, payment gateways, and SMS gateways that native customers use.
These features will help boost your business and gain more traction in the market.