LinkedIn Marketing

1. Understanding the Basics of LinkedIn and why it is important:

LinkedIn is a social network for professionals where people upload their professional information and share ideas and discuss topics. The social network has a profile feature and friends feature along with a personal chat feature. You can also search for jobs on the platform. LinkedIn is very relevant for a digital marketer because;

1) It is a great place for business-to-business interaction

2) You could find great employees using it

3) You could generate good leads.

2. Creating an Account on LinkedIn and Updating Information:

• Type LinkedIn in the address bar

• Type your FIRST NAME, LAST NAME, and EMAIL & PASSWORD.

• Click JOIN NOW

• Select COUNTRY and POSTAL CODE

• Click NEXT

• Answer ARE YOU A STUDENT?

• Type MOST RECENT JOB TITLE & MOST RECENT COMPANY

• Click NEXT

• Answer WHAT ARE YOU MOST INTERESTED IN?

• CONFIRM EMAIL

• Account created!!!

3. Create a job search Alert

v Select the job type you want to get alerts for

v Jobs near(location)

v And whether you want updates daily or weekly etc.

4. Using Organic Methods to Find People for Clients:

You can either gain page followers or then select/find related people from there or you can also search for them from the search bar.

• Type the keyword that you think will help identify a potential candidate

• Click on SEARCH

• Click on SEARCH PEOPLE WITH MORE FILTERS such as location etc. to make your searches more specific