Why do I need a responsive website design?

Responsive website design is quickly becoming the norm as more and more businesses realize how important it is to have their website easily accessible to visitors on smartphones, tablets, and desktop computers alike. You may not be convince that responsive website design is the best fit for your business. Still, with this guide, you’ll learn how to tell if your business needs responsive website design and how to implement responsive web design on your site without missing a beat in your web traffic or sales.

Responsive sites can be ranked higher

To get higher rankings on search engines, it’s important to have a mobile-friendly site. Google’s latest algorithm update favors sites that offer a positive experience across multiple devices; if your site isn’t optimized for mobile, your rankings could decrease. A responsive web design is the best way to avoid negative consequences. By ensuring your web pages work equally well across all devices and screen sizes, you can ensure that Google—and, more importantly, your audience—is happy with your website.

Responsive websites make it easier to navigate

The Responsive web design is simply a set of principles designed to make it easier for people to navigate your site, no matter what device they use. A responsive sites detect a user’s browser and respond accordingly. A single code base allows all users to view your content on multiple devices easily. Even if you have an e-commerce site, don’t think you can’t benefit from responsive web design; in fact, 60% of online purchases are made through mobile devices.

Your site will look more professional

With a responsive design, you’ll have no trouble creating an attractive website that looks great on smartphones and tablets. The mobile web is now more popular than desktop Internet surfing. Almost all new sites are being build responsively to serve their visitors better. This will give your site a professional look and feel, in addition to helping it rank higher in search results. You’ll stand out from your competition by offering your customers an engaging experience through all of their devices.

You may save money

It’s easy to see how your smartphone has revolutionized every aspect of our lives. But did you know that mobile devices already make up 30% of all online traffic? In 2016, that number was expected to jump to 50%. More people will be accessing websites via their mobile devices, and they’ll be doing so with greater frequency than ever before. What does that mean for you and your business if your website isn’t optimize for mobile users yet? Fewer customers. In fact, according to one study by SEO company Moz, a full 53% of all respondents said they would be less likely to visit a site if it wasn’t optimized for their smartphone or tablet.

Google loves mobile-friendly sites

Google has long recommended that sites be mobile-friendly. This is good news for consumers who want to use their phones and tablets to access information from where they are—at home, at work, on a bus. However, many companies haven’t made an effort to change their site’s coding so that it can easily display on these devices. If you own a business with a brick-and-mortar location, you might even see an increase in foot traffic if people find your business easily using Google Maps on their phones or tablet.

Have a consistent brand image

In many cases, a consumer’s decision to purchase your product will be based on their prior knowledge of your brand. If you want to use social media, advertising, and other mediums to help drive sales, you’ll want your customers to see a consistent brand image across all platforms. This way, they know what to expect when they come across another one of your marketing campaigns—it matches up with their previous experience with your brand. Your website can help provide that visual consistency—your logo should appear at the top or bottom of every page and should include links back to other pages within your site.

Lower bounce rates on your site

According to an analysis from Webtrends, only 37% of visitors who land on a mobile site or app will visit another page on that site or app. Furthermore, 35% will visit a different site altogether. With 57% of consumers shopping online via their phones; ensuring your site is fully responsive and easy to navigate is critical so you don’t lose those visitors. They may not all convert into customers, but at least they will visit your site!

Visitors will be happier with their experience

Not all visitors access your site on a computer; however, if you don’t offer an optimal experience for visitors who want to consume your content through their smartphones or tablets, they may move on. 

According to a recent study by Google and Rackspace, 69% of people will abandon a mobile site. If it takes more than three seconds to load—meaning they won’t get a chance to read your content. No matter how compelling it is. Many will give up looking if people can’t quickly and easily find what they are looking for when using their phones or tablets. With Responsive Web Design, you can ensure your users have a great experience.

Read More: Direct Marketing for Ecommerce: 7 Examples to Help You Increase Website Conversion

Final Words

It is known that many people nowadays use smartphones and tablet PCs instead of desktops for browsing online. This means that many sites are being accessed not just by desktop computers but also by handheld devices. This is called responsive web design. You will need a responsive web design for your site to be accessible on all devices. Responsive web design adapts your site’s appearance and behavior based on the device. It is display on – a computer screen, a smartphone, or a tablet PC. You could say that all future sites will eventually become responsive. Because it’s becoming very difficult to find someone who doesn’t have a mobile device nowadays.

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